We’re talking about ice cream, let’s have a little fun! Let’s leave people with a bit better idea of what Chapman’s is all about. A Chapman’s ad should leave people feeling happy, lighthearted, connected and, ultimately, craving a Chapman’s treat!
Chapman’s has so many specific product features and benefits that many people don’t know about. We created an educational campaign about Chapman’s that also allowed consumers to connect with the brand in a lighthearted way. Even better, we dramatized these moments of education at the absolute key moment for ice cream – the freezer aisle where brand choices are truly made.
Meet “Chappy” – The Informative Cow:
There are certain universal truths that all family members can relate to. These kinds of family dynamics are ripe for exploration – especially when we explore them at the very moment they’re enjoying the different flavours and formats of Chapman’s ice cream.