Toyota Parts and Service creates a
Strategic Brand Umbrella.

Challenge

Toyota runs multiple programs throughout each year that have historically
suffered from inconsistency. They came to us to create a Strategic Brand
Umbrella to unify the look and language of the programs that answers the
question, “Why Toyota?”.

449e55_8047347d2a574927907c156ad3da8085_mv2 copy
449e55_d3cdd963b7e6490d9b7dc2130af62c67_mv2 copy
449e55_74982cfcc07e4c408d4ef21ca1042b2b_mv2 copy
449e55_d38255fcb6c24f44a9b645591ad54c9b_mv2 copy
449e55_259d9d849a304026a70f5b4e914d535b_mv2 copy
449e55_e5c40621591a4074adcdd2425c755994_mv2 copy
449e55_7fec367e1a1947f39321d4cd43a6ddbc_mv2 copy
449e55_9554ba640a604df398c668a5abad2ee1_mv2 copy
449e55_6ca650f5402849a68cfb9ae5925d06f4_mv2 copy
449e55_3bc3d1e91d7f423d942c44dca885c8ac_mv2 copy
449e55_c5c58d7ffcf442ae850e4eb43b8e59ac_mv2 copy
449e55_27e3f7d0b2634825a2f54c308e99dfaf_mv2 copy
449e55_b83f30392e3546be928decd68359101c_mv2 copy
449e55_9554ba640a604df398c668a5abad2ee1_mv2 copy

Account: Ira Baptiste, Lianne Kerr, Anuja Deshpande, Rosanne Laurings, Chantel
Fiacco, Jillian Ancheta
Strategy: Jay Miles
Creative Director: Doug Maugham
ACD: Nick Cangialosi
Art Director: Joed David
Copywriter: Drew Frohmann, Colin Winn
Producer: Marci McCurlie
Animation: Kevin Hester
Media: Brett Molnar