Toyota Parts and Service creates a
Strategic Brand Umbrella.


Challenge

Toyota runs multiple programs throughout each year that have historically
suffered from inconsistency. They came to us to create a Strategic Brand
Umbrella to unify the look and language of the programs that answers the
question, “Why Toyota?”.

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Account: Ira Baptiste, Lianne Kerr, Anuja Deshpande, Rosanne Laurings, Chantel
Fiacco, Jillian Ancheta
Strategy: Jay Miles
Creative Director: Doug Maugham
ACD: Nick Cangialosi
Art Director: Joed David
Copywriter: Drew Frohmann, Colin Winn
Producer: Marci McCurlie
Animation: Kevin Hester
Media: Brett Molnar