Our goal was to increase visits to RBG.
The RBG Insight: There’s more to RBG than most people think. There’s always something else to see and something new to experience. There are classes, conservation, music, & events, trails, dining, gift shops and more. In spite of being 80 years old, RBG is thriving, it’s growing and welcoming to all. This future-oriented focus is been clearly reflected in the look and feel of a new brand. We needed to changes people’s out-dated perceptions.