Challenge
Toyota runs multiple programs throughout each year. They came to us to create a Strategic Brand
Umbrella to unify the look and language of the programs that answers the
question, “Why Toyota?”.
Author: Carlos Hernandez
Chapman’s runs four tasty new spots.
“We believe that everyone deserves a treat, to feel connected to others and to have some fun in their life.”
– Penny Chapman
Our approach:
We’re talking about ice cream, let’s have a little fun! Let’s leave people with a bit better idea of what Chapman’s is all about. A Chapman’s ad should leave people feeling happy, lighthearted, connected and, ultimately, craving a Chapman’s treat!
Campaign #1
Chapman’s has so many specific product features and benefits that many people don’t know about. We created an educational campaign about Chapman’s that also allowed consumers to connect with the brand in a lighthearted way. Even better, we dramatized these moments of education at the absolute key moment for ice cream – the freezer aisle where brand choices are truly made.
Meet “Chappy” – The Informative Cow:
Campaign #2
There are certain universal truths that all family members can relate to. These kinds of family dynamics are ripe for exploration – especially when we explore them at the very moment they’re enjoying the different flavours and formats of Chapman’s ice cream.
Challenge
Liftwerx is in the business of wind turbine repairs. They came to us to help tell their story and highlight the benefits of their cutting edge technology.
Trade Show Booth Design and build:
Challenge
Our goal was to increase visits to RBG.
The RBG Insight: There’s more to RBG than most people think. There’s always something else to see and something new to experience. There are classes, conservation, music, & events, trails, dining, gift shops and more. In spite of being 80 years old, RBG is thriving, it’s growing and welcoming to all. This future-oriented focus is been clearly reflected in the look and feel of a new brand. We needed to changes people’s out-dated perceptions.
Challenge
Granite came to us looking for a new brand look and a website overhaul that would stand out in a market full of bigger and well funded competitors. Through our Discovery Session process and a series of interviews we were able to unearth their unique brand promise in the marketplace. Inspired by their name, we created an ownable logo and website that featured physical imagery and language that reflected their brand promise of strength and relentlessness action.
