Strolling down the streets of Toronto on the way to our summer party, I came across a poster that spoke to me as a Social Media Manager: SOCIAL MEDIA SUCKS.
Today’s confession: Weekday me and weekend me think differently, but we make a decent team.
The Ford vs. Ferrari film shows why brands must pick a lane: process or product. Amazon, McNally Robinson, and Barnes & Noble each chose clearly, while Indigo got stuck in the middle, selling books next to willow trees.
The skill behind Evolve’s first social media department, and the one I still look for today, has nothing to do with any single platform. It comes down to one habit: test, watch, adjust.
While our world is now completely digital, we still do use a real-life whiteboard, and guess what, it still works!
Let’s talk about what’s next for you.
