Ocean Spray’s sparkling beverages combine real fruit juice and a unique sparkle to create a refreshingly crisp, unique experience. The CPG brand wanted to spread the word and garner more consideration from consumers, so we evolved that distinct product truth into the story of the Ocean Spray sparkle farmer. “Doug” is a third-generation cranberry farmer and first-generation sparkle farmer for Ocean Spray. It’s his job to harvest sparkle and spread the craft of sparkle farming across the land because it brings joy to Canadians looking for more uplift in their everyday.
